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As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage w

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

The latest edition in the highly respected Swokowski/Cole precalculus series retains the elements that have made it so popular with users alike: its exposition is clear, the time-tested exercise sets feature a variety of applications, its uncluttered layout is appealing, and the difficulty level of problems is appropriate and consistent. Mathematically sound, ALGEBRA AND TRIGONOMETRY WITH ANALYTIC GEOMETRY, CLASSIC EDITION, 12E, effectively prepares users for further courses in mathematics through its excellent, time-tested problem sets.

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"An analytic overview of the history of social welfare and juvenile justice in Boston..[Schneider] traces cogently the origins, development, and ultimate failure of Protestant and Catholic reformers' efforts to ameliorate working-class poverty and juvenile delinquency."—Choice"Anyone who wants to understand why America's approach to juvenile justice doesn't work should read In the Web of Class."—Michael B. Katz,University of Pennsylvania

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Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologieshelp companies acquire and handle massive amounts of data to betterunderstand their customers, products, competition, and markets.Armed with the insights from big data, companies can improvecustomer experience and products, add value, and increase return oninvestment. The tricky part for busy IT professionals andexecutives is how to get this done, and that's where this practicalbook comes in. Big Data: Understanding How Data Powers BigBusiness is a complete how-to guide to leveraging big data todrive business value.Full of practical techniques, real-world examples, and hands-onexercises, this book explores the technologies involved, as well ashow to find areas of the organization that can take full advantageof big data.Shows how to decompose current business strategies in order tolink big data initiatives to the organization’s valuecreation processesExplores different value creation processes and modelsExplains issues surrounding operationalizing big data,including organizational structures, education challenges, and newbig data-related rolesProvides methodology worksheets and exercises so readers canapply techniquesIncludes real-world examples from a variety of organizationsleveraging big dataBig Data: Understanding How Data Powers Big Business iswritten by one of Big Data's preeminent experts, William Schmarzo.Don't miss his invaluable insights and advice.

The fourth edition of this classic textbook provides major updates. This edition has completely new chapters on Big Data Platforms (distributed storage systems, MapReduce, Spark, data stream processing, graph analytics) and on NoSQL, NewSQL and polystore systems. It also includes an updated web data management chapter that includes RDF and semantic web discussion, an integrated database integration chapter focusing both on schema integration and querying over these systems. The peer-to-peer computing chapter has been updated with a discussion of blockchains. The chapters that describe classical distributed and parallel database technology have all been updated. The new edition covers the breadth and depth of the field from a modern viewpoint. Graduate students, as well as senior undergraduate students studying computer science and other related fields will use this book as a primary textbook. Researchers working in computer science will also find this textbook useful.This textbook has a companion web site that includes background information on relational database fundamentals, query processing, transaction management, and computer networks for those who might need this background. The web site also includes all the figures and presentation slides as well as solutions to exercises (restricted to instructors).

The fourth edition of this classic textbook provides major updates. This edition has completely new chapters on Big Data Platforms (distributed storage systems, MapReduce, Spark, data stream processing, graph analytics) and on NoSQL, NewSQL and polystore systems. It also includes an updated web data management chapter that includes RDF and semantic web discussion, an integrated database integration chapter focusing both on schema integration and querying over these systems. The peer-to-peer computing chapter has been updated with a discussion of blockchains. The chapters that describe classical distributed and parallel database technology have all been updated. The new edition covers the breadth and depth of the field from a modern viewpoint. Graduate students, as well as senior undergraduate students studying computer science and other related fields will use this book as a primary textbook. Researchers working in computer science will also find this textbook useful.This textbook has a companion web site that includes background information on relational database fundamentals, query processing, transaction management, and computer networks for those who might need this background. The web site also includes all the figures and presentation slides as well as solutions to exercises (restricted to instructors).

Neuware -Verblüffende Papierobjekte, die Klein und Groß Spaß machen.Magisch in Szene gesetzt: An diesem Buch haben viele Kinder mitgearbeitet.Ergänzend im Web: Witzige Video-Anleitungen.Für Kinder ab 8 Jahren.Wer möchte sich durch eine Postkarte quetschen, eine Knall-Klatsche basteln oder ein Flexagon falten In ihrem neuen Buch verrät Antje von Stemm verblüffende Tricks und optische Täuschungen, Objekte zum Spielen und Fliegen und interessante Faltphänomene. Alle sind aus Papier und haben einen magischen Überraschungseffekt.Kurz und knapp werden ganz beiläufig grundlegende Techniken wie das Zuschneiden von Papierformaten erklärt, aber auch der Umgang mit Geodreieck und Cutter. Und wer mag, schaut sich das zusätzlich in mitgelieferten Videos an.Die meisten dieser Anleitungen sind gruppentauglich und sofort umsetzbar, weil Papier, Stifte und Klebstoff in der Regel zuhause vorhanden sind. Der Papiermagie steht nichts im Wege! 142 pp. Deutsch